However, with the increasing spotlight from the media and gaming community on the issue, Electronic Arts will likely be forced to dial back its extreme monetization strategies across its franchises, hurting future profitability.Д®A chief financial officer Blake Jorgensen told investors in February its 'Ultimate Team' sports micro-transactions business generated $800 million in high-profit margin sales for the company during the previous year. 'We think the time has come for the industry to collectively establish a set of standards for MTX implementation, both to repair damaged player perceptions and avoid the threat of regulation.' вЂ¦ The biggest recent controversy has centered around EA's Star Wars Battlefront II, where early evidence suggests player anger over a mishandled loot box economy may in fact be impacting initial sales,' Cowen's Doug Creutz wrote in a note to clients Monday. 'Battlefront II is the pointy tip of the iceberg. One Wall Street analyst is even calling for the industry to self-regulate before the government gets involved. Politicians vowed to take action to protect underage kids from the game's monetization practices. The viability of its profitable micro-transaction strategy is now in question going forward. The game's weak sales are a secondary issue for Electronic Arts. 'We were underwhelmed by sell-through for Star Wars: Battlefront II (EA) over the Black Friday weekend, which follows a controversial launch for the game,' Stifel analyst Drew Crum wrote in a note to clients Sunday.

One Wall Street analyst is also not impressed from his checks during the recent crucial holiday weekend. And the game is still not on the top 100 list of Amazon's best-selling video games year to date as of Tuesday. physical game sales of 'Star Wars Battlefront II' declined 61 percent compared with 'Star Wars Battlefront' from two years ago, according to GfK ChartTrack data. The controversy seems to be hurting the sales of the game, which was officially released on Nov. The gaming community flooded social media and Reddit with thousands of negative posts, saying EA is unfairly compelling consumers to spend more money through micro-transactions for content that should be part of the initial $60 game price. Then an uproar began after details about the game's character progression were revealed, a system so tedious players are resorting to rubber bands on controllers to acquire credits to level up. The shares fell 4 percent the following day.

31, some analysts suspected it was due to the 'Stars Wars' title. After EA gave a December quarter sales forecast slightly below Wall Street estimates on Oct.

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